85 percent of women and 72 percent of men aged 16-24 in the United Kingdom actively use social media apps on their mobile devices, reveals a new study.
Social networking finished in clear place in the poll amongst all respondents, with 81 percent of both genders using those apps, ahead of games (70 percent) and music (56 percent). The survey, which was conducted by Voxburner, discovered that reference, business and (perhaps ironically) productivity apps were amongst the least popular.
- Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]
- 92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]
- The Majority of all Social Media Users are From Outside the United States [STUDY]
- The Best (And Worst) Airlines According To Twitter [STUDY]