AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Social Media Used By 36% Of UK Viewers Whilst Watching TV [STATS]

Social Media Used By 36% Of UK Viewers Whilst Watching TV [STATS]

Eight in 10 (78 percent) of UK television viewers do something else whilst watching their favourite shows, with social media amongst the leading activities, reveals new data from the United Kingdom.

A British Telecom survey discovered that 36 percent of UK viewers are active on social media channels such as Twitter and Facebook whilst watching TV, which finished third overall behind checking email (47 percent) and browsing shopping websites (37 percent).

Searching for news (30 percent) and playing games (24 percent) were also popular with viewers.

Social Media Used By 36% Of UK Viewers Whilst Watching TV [STATS]

None of this, of course, is good news for TV advertisers, nor especially for the shows themselves.

(Source: eMarketer.)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!