Eight in 10 (78 percent) of UK television viewers do something else whilst watching their favourite shows, with social media amongst the leading activities, reveals new data from the United Kingdom.
A British Telecom survey discovered that 36 percent of UK viewers are active on social media channels such as Twitter and Facebook whilst watching TV, which finished third overall behind checking email (47 percent) and browsing shopping websites (37 percent).
Searching for news (30 percent) and playing games (24 percent) were also popular with viewers.
None of this, of course, is good news for TV advertisers, nor especially for the shows themselves.
- Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]
- 70% Of Brands Response To Customer Complaints On Social Media Within 24 Hours [STUDY]
- Two-Thirds Of UK Twitter Users Follow A Newspaper Brand
- Just 45% Of Brands Have Policy For Dealing With Customer Complaints On Social Media [STUDY]