The entertainment industry saw a 498 percent growth in inbound messages on Twitter last year, and 350 percent across Twitter and Facebook combined, as consumer brand engagement rose by 178 percent in total across all industries between Q2 2012 and Q3 2013, reports Sprout Social.
Utilities (273 percent), services (128 percent) and education (125 percent) also saw huge growth on Twitter, with non-profits (154 percent) and travel/hospitality (134 percent) performing well on Facebook.
Overall, user engagement is growing at close to nine times the speed of Facebook and Twitter’s combined user base, with 60 messages being received by brands on Twitter each month for every 1,000 followers, and 39 for brands on Facebook for each 1,000 fans.
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