June 4, 2013 Hilton San Francisco Union Square

Speakers

Shea Bennett Co-Editor, AllTwitter @alltwtr @sheamus Shea Bennett, Co-Editor of AllTwitter, will serve as the program chair of this event. Bennett has written thousands of published articles about Twitter since 2008, and has actively managed the social marketing campaigns for a number of major brands.
Conference Chair
Kevin Cote Director, Digital Marketing, Golden State Warriors @Warriors Currently in his ninth season with the Golden State @Warriors, Kevin Cote serves as the team’s Director of Digital Marketing. In addition to overseeing web, social, e-mail and mobile initiatives, Kevin is tasked with enhancing the ‘digital fitness’ of the entire organization on a daily basis. Also a lifelong fan of the San Francisco Giants, he is a firm believer that there is no greater hashtag than #BeatLA.
June 4 | 1:45 p.m. - 2:30 p.m. How Professional Sports are Monetizing through Social Media
Jeff Dauler Radio personality,The Bert Show @JeffDauler Jeff Dauler is one of the most recognized and exciting media personalities in the Southeast. He is co-host and Executive Producer of the syndicated morning radio show, The Bert Show. He serves the Governor on the Georgia Commission for Film, Music, and Digital Entertainment, working to bring entertainment-related business and revenue to the State of Georgia. He volunteers with Georgia Music Partners to advocate for the Georgia music industry and is a board member on the Atlanta chapter of NARAS (The National Academy of Recording Arts and Sciences / The GRAMMYs.) He has advised several recording artists, businesses, personalities, and charities on their use of social media as a way to increase brand recognition.
June 4 | 10:30 a.m. - 11:15 a.m. Twitter: Radio For A New Age
Jamie de Guerre VP Product, Topsy @jamiedg Jamie de Guerre is a passionate product strategist with experience leading Product Management, Partner Management, Sales Engineering, Technical Support and Professional Services. Prior to joining Topsy, Jamie was Chief Technology Officer at Cloudmark, a global leader in providing highly effective protection from messaging and communications threats for mobile, fixed and social networks. At Cloudmark Jamie was in charge of product strategy, lead teams in charge of all technical interactions with customers and was instrumental in growing Cloudmark’s business to more than 1.8 billion email, mobile and social network users around the world. Before Cloudmark Jamie was an early leader within the Program Management group for the .NET Compact Framework at Microsoft. Jamie has spoken at numerous industry events and panels in the areas of big data processing, real time data analysis, mobile security and future threat vector analyses.
June 4 | 9:00 a.m. - 9:45 a.m. From Social Network To Media Giant - What Is The Future Of Twitter?
Joe Doran CEO and co-founder, Rallyverse @Rallyverse Joe Doran, the CEO and co-founder of Rallyverse, is a seasoned and accomplished senior executive with 15 years of experience managing digital media, advertising and social media solutions in high growth companies such as Microsoft, General Mills and Media6Degrees. Joe is a sought-after expert in interactive advertising, advertising technology and social media and is an active investor and advisor to a number of social and advertising companies.
June 4 | 9:00 a.m. - 9:45 a.m. From Social Network To Media Giant - What Is The Future Of Twitter?
Lauren Dugan Social Media Marketing Consultant, Author, LaurenDugan.com @lauren_dugan Lauren Dugan is an author, speaker and social media marketing consultant. She has several published books to her name, including FT Press' Twitter 101: Everything You Need To Know About Twitter Marketing. Formerly the founding editor of MediaBistro's AllTwitter, the largest Twitter-specific resource on the web, Lauren has been writing about all things Twitter since 2010. When she's not helping small and medium businesses develop effective social media marketing strategies with her consulting firm, Lauren also teaches marketers, public relations professionals and business owners how to optimize their social media presence as an online course instructor.
June 4 | 9:00 a.m. - 9:45 a.m. From Social Network To Media Giant - What Is The Future Of Twitter?
Jeff Elder Social Lead, SFGate.com @jeffelder Jeff Elder leads social media for the largest newsroom in Northern California. He previously led communications, marketing and community management for Storify, a top social media-journalism company used by The New York Times, BBC, Wall Street Journal and 18 of the world's top 20 publishers. While there he organized efforts for Storify at SXSW 2012 when the company won best social media platform. Elder supervised and engineered the most viral campaign on social media for holiday 2010 for Lowe's Home Improvement. He possesses highly valued experience working and learning as social media took off through exclusive fellowship via Stanford University.
June 4 | 3:15 p.m. - 4:00 p.m. How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing
Mark Fidelman CEO, Evolve! Inc. & Forbes Contributor @Evolvelnc Mark Fidelman is the CEO for Evolve! Inc, a Social Business Consulting Firm. He is a prominent speaker, writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM. His latest book, Socialized! is regarded as the playbook for building a social business. Fidelman uses his own experience plus interviews from hundreds of executives to create a highly acclaimed book considered by many to be required reading for their organizations. The book has been endorsed by top executives at IBM, Microsoft, Salesforce.com and SAP. Mark is a globally recognized thought leader on the subject of Social Business, Mobile Business and Mobile Social Networks. He’s interviewed hundreds of Global 3000 CXOs and speaks and writes regularly about how they are impacting today’s business.
June 4 | 4:30 p.m. - 5:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Genna Franconi Genna Franconi – Vice President, Director of Social Media, 22squared @22squared Genna has seven years of social and digital marketing experience. Prior to joining 22squared, she was the Director of the Consumer & Lifestyle practice at New York social media agency Attention. There she oversaw the award-winning “Barbie and Ken Reunion” integrated campaign for Mattel in 2011 and deployed a global presence for Barbie on Facebook in languages across eight international markets. Her previous brand experience includes Diageo and Pepperidge Farm, as well as lifestyle brands like Delta Air Lines, Choice Hotels International, E&J Gallo Winery, and W Hotels.
June 4 | 3:15 p.m. - 4:00 p.m. How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing
Steve Gaither President/CEO, JB Chicago @JBChiMarketing Steve serves as both the CEO and the founder of JB Chicago, a do-it-all marketing agency that provides integrated marketing, communications, creative and online solutions from a holistic approach. Steve’s unique formula of business and creative solutions combined with interpersonal client relations provides winning results for client projects. An early innovator in the creative battlefield of promotion and strategic marketing, he has helped growing business organizations for more than 15 years while bringing strategic and tactical execution to every project at JB Chicago. He is also a frontrunner in the social media arena, which has proven to be a niche for Steve and his agency. In 2009 JB Chicago launched the first major brand push around a Twitter microburst, in conjunction with Axe Deodorant.
June 4 | 9:00 a.m. - 9:45 a.m. From Social Network To Media Giant - What Is The Future Of Twitter?
Devon Glenn Editor, SocialTimes @socialtimes Devon Glenn is the editor of SocialTimes. She wrote about arts and entertainment at the Los Angeles Times and the Orange County Register before moving to New York in 2008, where she covered the emerging startups scene for mediabistro and the now-defunct mobile magazine u+me. At SocialTimes, she combines both worlds in her coverage of social media news and trends for creators, curators, and everyone who deals with content. Devon has shared her expertise in social media with numerous outlets including WSJ's The Daily Wrap, BBC's The Strand, and People StyleWatch.
June 4 | 3:15 p.m. - 4:00 p.m. How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing
Kristi Hines Writer and Blogger, kristihines.com @kikolani Kristi Hines is a freelance writer, ghostwriter, professional blogger, and social media enthusiast. Her work has been featured on Power 150 blogs such as Social Media Examiner, Search Engine Watch, Search Engine Journal, Business 2 Community, Windmill Networking, SEOgadget, and KISSmetrics. She has received recognition in the Top 10 Social Media Blogs by Social Media Examiner, Top 50 Social Media Power Influencers by Forbes, 20 Bloggers to Watch by ProBlogger, Most Influential Small Business People by D&B Insights, and Top 100 Internet Marketing Blogs by Cision. Her portfolio at KristiHines.com contains samples of writing on analytics, blogging, business, content marketing, online marketing, real estate marketing, search engine optimization, and social media.
June 4 | 4:30 p.m. - 5:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Patrick Hooper Digital Content Developer, San Jose Sharks @SanJoseSharks Currently in his second season as Digital Content Developer for the @SanJoseSharks, Patrick Hooper manages the team’s official twitter account and develops content for the team’s website and other digital properties. Hooper is a former Johnnie and Don and believes you have to take it one tweet at a time and your goalie is your best penalty killer.
June 4 | 1:45 p.m. - 2:30 p.m. How Professional Sports are Monetizing through Social Media
Sam Laird Writer, Mashable @samcmlairdSam Laird currently writes about the intersection of sports, social media, digital culture and the Internet in general for Mashable.com.
June 4 | 1:45 p.m. - 2:30 p.m. How Professional Sports are Monetizing through Social Media
Rob Leathern CEO, Optimal @robleathern Rob founded Optimal, Inc. in early 2008. Optimal provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. Recognized as an expert in the field of online advertising and e-commerce, Rob was previously COO at Consorte Media and led business development for Root Markets. An early social media pioneer, Rob was one of the first 30 employees at LinkedIn and started the advertising team there. Before LinkedIn, Rob built NexTag's display advertising and media business, propelling the firm to a position as a top 5 US online advertiser in 2004. Rob began his career as an investment banking analyst in New York with ING Barings/Furman Selz, and then in 1999, joined Jupiter Communications as an e-commerce analyst. Rob left Jupiter in 2003 and joined Nielsen//NetRatings as the company's director of commerce analytics, where he and led strategic engagements for Nielsen's financial services, retail and Internet clients. Rob holds an AB degree in computer science and economics from Dartmouth College, and received the CFA (Chartered Financial Analyst®) designation in 2003.
June 4 | 3:15 p.m. - 4:00 p.m. How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing
Mary Long co-editor, AllTwitter @alltwtr @MaryCLong Mary has been helping companies get noticed both on and offline since 2007, combining promotional writing and digital media strategies. As co-editor of AllTwitter, she focuses on her favorite platform, sharing Twitter insights, apps and happenings with a side of attitude. Her favorite topic of late is third party apps - a discussion point that will be covered in the conference panel she is moderating.
June 4 | 3:15 p.m. - 4:00 p.m. How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing
Jonathan Martinez Database Marketing Manager, Oakland Raiders Currently in his 8th season with The Oakland Raiders, Jonathan Martinez is the teams Database Marketing Manager. Jonathan oversees e-mail traditional marketing initiatives for the organization. Jonathan is an LA native and grew up a Lakers, Dodgers and Raiders fan.
June 4 | 1:45 p.m. - 2:30 p.m. How Professional Sports are Monetizing through Social Media
Brandon Mendelson Speaker, Social Media Is Bullshit @BJMendelson Brandon Mendelson (aka B.J. Mendelson) has contributed to The Huffington Post, The Wall Street Journal, Forbes, MTV's O Music Awards, and CNN. He has also appeared on CNN, CNBC, Yahoo! News, and the CBC. Brandon currently contributes to The Wall Street Journal and teaches marketing at Columbia College in Chicago.
June 4 | 2:30 p.m. - 3:15 p.m. The Truth About Twitter: Everything You've Ever Needed To Know (And Some Things That You Didn't)
Henry Min CEO, Nestivity @Nestivity Henry Min is a nationally recognized Product Visionary, Creative Director and Social Business expert, with over 15 years of hands-on product management, and creative design experience for some of the world’s best known companies. Henry started his career at Razorfish as employee number 18 and has led successful engagements focused on digital strategy, digital marketing, online communities and rich internet applications for the worlds leading brands. Henry subsequently joined Digitas and played a leadership role on the American Express interactive account for all strategic and conceptual projects for the consumer cards, OPEN for Small Business, and global advertising group.
June 4 | 4:30 p.m. - 5:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
Jason Mitchell Co-Founder, Movement Strategy @MvmtStrategy

Jason Mitchell is a founding partner of Movement Strategy, one of the country's premiere social media agencies. Established in 2007, the company has quickly grown to work with amazing brands including the NBA, Nickelodeon, Absolut Vodka, Thrillist and over 100 others. Jason splits his time between the two Movement Strategy offices in Colorado and New York.

June 4 | 1:45 p.m. - 2:30 p.m. How Professional Sports are Monetizing through Social Media
Jodee Rich CEO, PeopleBrowsr, Kred @WingDude

Jodee Rich believes social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the global consumer. To power tech innovation, Jodee : Learnt code at 11, Took his first company public at 27, Became head of a telco at 35, Founded the biggest social datamine in the world with a team of 8 engineers, Created the first transparent, open influence measure indexing 500M profiles, Is now working on real time big data intelligence with Darpa. Throughout his career, Jodee has stood at the forefront of disruptive change. He first wrote code on punch cards in 1972. By 1979 he was writing software for the Apple II 64k microcomputer and subsequently founded Imagineering to market and distribute computer software and hardware. Jodee took Imagineering public in 1987 and grew the company to over 1,000 employees before it was acquired in 1990 by First Pacific. He then established mobile and long distance network operator One.Tel in 1995.

June 4 | 9:45 a.m. - 10:30 a.m. Influence Matters: The Future Of Social Intelligence
Josh Rickel Vice President of Media and Entertainment, Mass Relevance @joshrickel As the Vice President of Media and Entertainment, Josh Rickel oversees Media, Entertainment and Sports partnerships for Austin-based social content curation and display company, Mass Relevance. He works directly with television & motion picture studios, broadcast & cable networks, production companies, music labels, professional sports teams & leagues, and online publishers to identify social media problems and develop cross platform solutions with the goal of inspiring clients to involve their audience. Josh collaborates with Mass Relevance technology partners (Twitter, Facebook, etc.) to develop new, creative social media campaigns and integrations. He also partners with the Mass Relevance product and engineering teams to further evolve the Mass Relevance platform and product suite to anticipate and solve social data curation problems and challenges facing clients and develop new ways to visualize this data to client audiences. Prior to joining Mass Relevance, Josh was Director of Evolving and Mobile Media for the Broadcast Image Group where he advised clients on social media, new technologies, mobile tools, and applications, as well as other services to integrate with and advance their brand strategy and engage their customers. Before joining The Broadcast Image Group, Josh was a media and communications attorney at the Washington, D.C. law firm, Lerman Senter, PLLC, and served as a law clerk for both the National Association of Broadcasters and at the FCC for former FCC Chairman, Michael Powell. Prior to law school, he worked at the William Morris Endeavor Agency in Beverly Hills, California. He earned his JD from the George Washington University Law School and BS from Northwestern University.
June 4 | 11:45 a.m. - 12:30 p.m. The Real-Time Social Experience: Entertainment, Media And Publishing In The Age Of Twitter
Adam Schoenfeld co-founder and CEO, Simply Measured @simplymeasured Adam Schoenfeld is co-founder and CEO of Simply Measured, where he directs and leads the overall vision for the company. Under his leadership, Simply Measured has tripled revenue and headcount year over year, established partnerships with leading companies including Klout and ExactTarget, and recently joined a select group of companies to be named both a Twitter Certified Product and a Facebook Preferred Marketing Developer. Adam is the former CEO of Cheddr Media, an online promotions company, and was previously a senior analyst at Lake Partners Strategy Consultants. He is the thought leader behind Simply Measured’s quarterly state of the industry reports that track Facebook, Twitter, Google+, Instagram and other social media channel performance metrics, and has been quoted in leading marketing and emerging technology media outlets, including AdAge, AllFacebook, Business Insider, ClickZ, Econsultancy, Forbes, Mashable, MarketingProfs, TheNextWeb, Venture Beat and others.
June 4 | 9:00 a.m. - 9:45 a.m. From Social Network To Media Giant - What Is The Future Of Twitter?
Bryan Srabian Social Media Director, San Francisco Giants @sfgiants Entering his 4th season as Director of Social Media for the World Champion San Francisco Giants, overseeing social content and strategy for 7 Social Channels. Srabian grew up wanting to be broadcaster for the San Francisco Giants, and in a way, he is living his dream.
June 4 | 1:45 p.m. - 2:30 p.m. How Professional Sports are Monetizing through Social Media
Leo Widrich co-founder, Buffer @bufferapp Leo Widrich is co-founder of Buffer, a better way to post to Twitter, Facebook and LinkedIn. He also blogs about lifehacks, business and productivity on the Buffer blog. Say “hello” to him on Twitter @leowid, he is a super nice guy.
June 4 | 3:15 p.m. - 4:00 p.m. How To Use Twitter For Business: Tools, Tips And Tactics For Effective Social Media Marketing
Ming Wu Vice President of Client Services, DataSift @DataSift Ming Wu is a seasoned professional with over 12 years of experience spanning technology, solutions and pre-sales. Prior to DataSift, Ming was a Principal Software Consultant at BMC Software and led cloud computing and service automation practice engagements with key strategic partners. Ming has held numerous technology roles across product management, development and operations. Most notably, Ming was VP of Operations at Right90, a Software-as-a-Service provider. Ming has an in-depth knowledge of technology and customer value realization and holds a B.S. from the Massachusetts Institute of Technology.
June 4 | 9:00 a.m. - 9:45 a.m. From Social Network To Media Giant - What Is The Future Of Twitter?
John Yembrick Social Media Manager, NASA @NASA John Yembrick is NASA’s social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web, public speaking and partnership building. Previously, John was the director of strategic communications for NASA’s Ames Research Center in California’s Silicon Valley. At Ames, he was the official spokesperson for the center and supervised its communications team, which consisted of video, web, photo, social media, FOIA, internal communications, community and media relations.
June 4 | 4:30 p.m. - 5:15 p.m. Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event. Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

 
 
 
 
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