77% Of Romance eBooks Being Purchased On Laptop

Someone buys a romance novel every five seconds, according to Businessweek. This $1.6 billion business is one of the leading genres for eBook sales.

So how do romance readers like their eBooks? On Kindles, then Nooks, then Sony eReaders. This is according to Julie Cummings, manager of promotions and marketing at Allromance.com, who shared some statistics about romance readers and their adoption of eBooks at a panel today at Digital Book World today.

Romance readers are reading equally between iPhones and Android phones, though iOS owns 81% of the multipurpose device market.

Interestingly, 77% of romance books are being purchased on a laptop, and 67% of romance eBooks purchased are PDF or ePUB. While most readers are buying eBooks from the popular book retailers, 15% of romance readers are buying from publishers websites. And 97% of eBooks purchased have at least a 3 flame rating on Allromance.com.

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