Last week, reports surfaced that Amazon is considering opening a bricks-and-mortar store. Today, Reuters is reporting that this store may be in Seattle, the city where the company is headquartered.

Analysts have been speculating about what the store would look like. Some say it would be a showroom for Kindle devices, not unlike an Apple store. Other have suggested that it would be like Barnes & Noble’s Nook boutiques and feature hands on customer service.

Reuters has more: “Amazon also plans to open a physical store in its home town of Seattle in coming months to showcase and sell its growing line of gadgets, including the Kindle Fire tablet, industry blog Good E-Reader reported this weekend.”

Cowen & Co. analyst Jim Friedland speculated about it in a report to investors.He wrote: “The primary goal of the test is to determine if a physical retail presence can accelerate sales of Kindle devices and follow-on consumption of digital content at an attractive return on invested capital.”