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Amazon UK Fights Agency Model

Amazon is taking on UK publishers by bringing its eBook price battle to the UK. Amazon posted an open letter to Kindle customers on its UK site saying that the agency model would hurt prices.

The Guardian UK reports: “An open letter to Kindle customers posted on Amazon.co.uk said that the ‘agency model’, where publishers set a price at which books must be sold instead of allowing retailers the freedom to discount, would be ‘a damaging approach for readers, authors, booksellers and publishers alike’, citing a loss of Kindle sales for publishers using the agency model in the US, and calling on customers to ‘decide for themselves how much they are willing to pay for ebooks, and vote with their purchases’.”

When the Kindle store first opened in the UK, Amazon said that publishers could not set prices. But since then, publishers have been looking into setting prices through an agency model.

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