GalleyCat AppData PageData SocialTimes AllFacebook AllTwitter LostRemote 10,000 Words FishbowlNY FishbowlDC TVNewser TVSpy AgencySpy PRNewser
Hi eBookNewser readers - as you can see we've evolved and are now called AppNewser, where we'll bring you the latest app news and reviews. If you'd just like to keep up to date on digital book news click here. And if you have some news to share email us at AppNewser@mediabistro.com - Thanks, Jason.

Are Sub Genres Digital Publishing’s Secret Weapon?

In a piece about what kinds of the kind of books that sell well digitally, The Guardian UK points out an emerging trend in eBooks, the rise of the sub genre.

Pointing to the publisher Mills & Boon, a UK-based publisher that puts out more than 100 books a month, the piece highlights how genres that cross pollinate are selling well as eBooks.

The Guardian UK has more: “While 6%-12% of the UK book market is digital, depending on whom you speak to, Mills & Boon publish in excess of 100 digital titles every month, and only 55 physical ones. Tim Cooper, its digital marketing director, says it is helped by its “habit-forming books”. Fresh subgenres are emerging. Fancy a Christian romance, or a racy paranormal shagathon? Easy. Last week, on its website, it was promoting ‘Sheikhs vs Greeks’. The realist version would be ‘megalomaniac misogynist vs bankrupt tax-dodger’. Mmm, which should a girl choose!”

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!