The holiday shopping season is here and a whole new selection of tablets are available for sale this year. To help promote the Nook HD tablet to customers who also have the choice of iPad Minis, Kindle Fire HDs among other devices, Barnes & Noble has created a television ad.

The ad targets families and highlights the fact that a family can share one tablet among different family members. B&N worked with its ad agency Mullen on the effort. We’ve embedded the video above for your viewing pleasure.