Kindles are making their way into bricks-and-mortar stores this year. First they landed in Target. Then Staples announced that they would begin selling Amazon’s eReaders this fall. And now Best Buy announced that it will begin carrying the Amazon Kindle this fall.
The electronics retailer will be installing new end-caps to display various eReaders in its stores and will include the Kindle in this new display.
Chris Homeister, senior vice president and general manager of Home Entertainment for Best Buy had this statement: “There’s no question that e-readers have found their rightful place in today’s digital lifestyle. Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy.”
The eReader really is gearing up to be the holiday gift of the year and with the low price point and Wi-Fi connectivity, Kindle is well positioned to be the gift of the year.