Just because you have a great app doesn’t mean that people are going to find it. App discovery requires work.
At Mediabistro’s Media App Summit today, digital publishing experts from Disney, Barnes & Noble, Scholastic, Vook and Demibooks, shared with us how they approach app discoverability. Here are some things that we learned:
1. Use Metadata. Key word tagging, categorization good product descriptions and illustrative images will help your app fall into the right place when customers are searching for new apps. Think about how a customer would be searching a store to help come up with the appropriate tags and unique identifiers to lead them to your app.
2. Build Relationships. Get to know your reps at all of the app stores that you are working with, be it Apple, Amazon, Barnes & Noble, Google and so on. These guys can help you curate, merchandize and promote your apps. Think long term about these relationships. If they don’t pick up one particular app to feature, they may pick up another down the road if you continue to foster your relationship. Read more