Barnes & Noble reported today that Nook sales during the 9 week holiday sales period increased 70% from the same period last year. This includes sales of the Nook Simple Touch, the Nook Color and the Nook Tablet.
In addition the company reported that digital content sales – which includes eBooks, digital magazines and apps– grew 113% during the same 9-week period this year versus last year.
The company’s retail sales were $1.2 billion during the 9-week holiday period, up 2.5% from last year. BN.com sales were $327 million, a 43% over the prior year. The retailer is predicting that fiscal 2012 digital content sales will be approximately $450 million.
Barnes & Noble CEO William Lynch stated: “We have a large and growing installed base of millions of satisfied customers buying digital content from us, and we have a NOOK business that’s growing rapidly year-over-year and should be approximately $1.5 billion in comparable sales this fiscal year. Between continued projected growth in the U.S., and the opportunity for NOOK internationally in the next 12 months, we expect the business to continue to scale rapidly for the foreseeable future.”