The paper did not say how much it would charge, but there are reports that the company has plans to launch an app which could encourage growth in digital subscriptions. Here are more details from a report in The Washington Post: “Its home-delivery subscribers will have free access to all of The Post’s digital products, and students, teachers, school administrators, government employees and military personnel will have unlimited access to the Web site while in their schools and workplaces.”

Twenty articles is generous compared with The New York Times, which puts up a paywall after ten articles.

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The per-share earnings dipped slightly from that of 2010, and the operating profit also dropped by about $5 million, to bout $106 million. For the full year, the company reported a net loss of $40 million, compared with a profit of $108 million in 2010.

But there was one bright spot in the news today, and that was their ongoing efforts to charge for digital content. The paper of record launched a controversial paywall in mid-2011, and it looks like their efforts might be paying off.

“In the second half of the year, our digital initiatives also included the launch of the new pay site, BostonGlobe.com, and digital subscription packages at the International Herald Tribune. As of quarter end, paid subscribers to all of the Company’s digital subscription packages, e-readers and replica editions totaled about 406,000,” said Arthur Sulzberger, Jr., chairman and chief executive officer, The New York Times Company.

Digital advertising revenue was up 5%  in the last quarter, and digital subscription revenue was up 4.7% as well.

image by Robert Scoble

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