Scholastic

If you’re looking for a way to keep your schoolkid distracted over the Christmas break, Scholastic can help. Starting December 25th, Scholastic will be releasing a short eBook every day for a week. The eBooks are related of the exceptionally popular The 39 Clues series, with these 7 standalone titles bundled as The 39 Clues: Rapid Fire.

Each eBook will also contain part of a code, and when you combine the 7 parts they will unlock exclusive online content on the series’ site: The 39 Clues. Readers will join the more than a million fans from all 50 states and 191 countries who have read the books and joined in the interactive online games.

With more than 11 million copies in print, this series is one of Scholastic’s most successful reading projects. “We are thrilled about the enormous popularity and global reach of The 39 Clues series,” said Ellie Berger, President, Scholastic Trade. “We love hearing feedback from readers around the world through online platforms like The 39 Clues Message Board and the message from fans is clear: they are excited and want more content and cannot wait for the next installment in The 39 Clues series. With the launch of ‘Rapid Fire’ during the holiday break, we’re offering kids and The 39 Clues fans everywhere the instant gift of reading every day.”

 

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There’s a new report out from Scholastic that should provide some relief for the publishing industry in these turbulent times.

As you probably know, Scholastic is a publishing company, so it was interested in finding out what kids like to read, how much and why. A total of 1,045 kinds between the ages of 9 and 17 were polled in April and May 2010. Considering how much the ebook market has changed in the past year, the survey data is probably out of date. But it still tells an interesting tale.

Two thirds of the kids didn’t plan to give up on paper books (when they were polled last year). But the results also showed that 25% had already read an eBook,  and a further 57% wanted to read an eBook. Also, a full third of students would reported that they would read more if they had an eReader. Given that a far larger number of students have tried or want to try eBooks, I would tend to doubt the sizable resistance that the survey found.

The survey results also noted that kids spent less time reading as they grew older, which I’m sure comes as no surprise. You can find full details on the report at Scholastic.

via Scholastic

Report (PDF)

 

Scholastic announced today that it had expanded its eBook to include titles from Sourcebooks, a leading digital publisher.

Sourcebooks will be distributing its current releases, backlist, and all future releases through Scholastic, which will enable Sourcebooks to quickly penetrate the academic market. Scholastic will be carrying the eBooks on its new digital reading app, which is due to launch this fall. Picture books, elementary series, middle grade chapter books and young adult novels will all be available for download onto the new app through Scholastic Book Clubs.

“Sourcebooks is an ideal partner for the new Scholastic e-reading application because of the wide array of bestselling titles they offer. We also share a mission of reaching as many young people as possible with books that will enrich and inform their lives,” said Judy Newman, EVP, Scholastic and President, Scholastic Book Clubs and eCommerce. “For years we have loved offering Sourcebooks titles through Scholastic Book Clubs, and we’re excited to be able to offer these treasured titles in an electronic format to encourage even more kids to read every day.”