TOC 2012 - AppNewser

Joe Karaganis: Piracy Needs Better Policy

Dianna Dilworth — Wed, 15 Feb 2012 14:10:03 +0000

In a talk at the O’Reilly Media Tools of Change for Publishing conference in New York, Joe Karaganis of the American Assembly said that high prices for content and less accessibility lead to piracy.

Pointing out that lawyers are more expensive than cops, he spoke about how the strategy to combat piracy has often been focused on raids which are cheap and the occasional lawsuit which is done for show.

Urging the industry to create a better plan, he revealed research that illustrated the discrepancies between consumers filing sharing behavior and their perceptions about downloading with the laws around it. For instance, only 1-3% of people are hardcore pirates, but there is a lot of casual infringement. U.S. Internet users aged 18-29 will share files with friends, which could be 3-10 people or 300-1,000. These guys think that fines for such behavior should be about $100, even though the average fine is closer to $150,000. “People do not view file sharing as a serious offense,” he said. continued…

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Inkling Reveals New iPad Pub Platform

Dianna Dilworth — Tue, 14 Feb 2012 15:31:46 +0000

In a talk this morning at the O’Reilly Media Tools of Change for Publishing conference in New York, Inkling CEO Matt MacInnis, showed off Inkling Habitat, the company’s new software for creating interactive books for the iPad.

The has an “object-oriented content structure” meaning that it has moved the idea of designing books from a page-based model to a software-based model.

The tool lets publishers make interactive content including guided tours, 3-D exhibits, interactive quizzes and high -def video. And it functions more like web software in that all of the content can be published and even updated instantly.

Habitat is available to select partners now and will be available more broadly later this year.

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TOC: Digital Publishers Should Look To Poetry & ESPN For Ideas

Dianna Dilworth — Tue, 14 Feb 2012 10:31:17 +0000

In a talk this morning at the O’Reilly Media Tools of Change for Publishing conference in New York, Wired‘s Tim Carmody discussed how readers in the 21st century have a huge range of influences and are translating their expectations from one media to another.

“Readers have a huge range of experiences and skills and knowledge from which they draw on. Everything from avant guard poetry to ESPN and all of them are there for you to draw on for digital publishing,” said Carmody.

Carmody, who covers media from Hollywood to publishing for Wired, said that there are analogies happening across different forms of media and that online video can learn from publishing, as mobile phones can inform eReaders. “Content makers have to think about how do you create continuity on one kind of device and relate the experience to another,” he advised. continued…

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