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College Students Willing To Give Up Sex To Avoid Lugging Books

According to a new study from education software company Kno, American college students dislike lugging school books around so much that 73% of them are willing to give up sex in order to avoid having to carry books.

The survey, which was conducted by Kelton Research, found that 71% of college students want to go digital, through some kind of an app, be it on a tablet, netbook or smartphone.

Cost and convenience are the main drivers in the desire to go digital. According to the study,  24% of students carry 20 pounds or more of books on a typical day. In addition, 46% of college students have been prevented from studying because they forgot the specific book they needed; 20% have lost their books and 16% have been hindered due to missing pages in the book.

Interestingly, 87% of the college students surveyed said they have had to cut back on expenses like travel, entertainment and food, in order to pay for their textbooks.

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Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.