Disney Releases ‘Tron As Interactive iPad Book App

The classic sci-fi story ‘Tron is now available as an interactive iPad app. Disney Publishing released the interactive book app this week, as a follow up to the remake of the ‘Tron film which came out last month.

The $8.99 app includes motion comics of the story adapted from the film, as well as music and photos from the film. The first comic is currently available in the app, and subsequent issues will be available as a free update later this winter.

Since the iPad launched last April, Disney has been embracing the possibilities of turning books into interactive apps. In an interview with eBookNewser, Yves Saada, VP of Digital Media at Disney Publishing, said: “We felt that we were creating a new interactive format, we wanted that format to be as widely distributed as possible so we gave the first Toy Story app away for free. We wanted to show what this platform could do for a book. We created a format that was combining books, immersive navigation, videos, songs, puzzles, reading and games, while keeping the reading experience as the focal point of the product.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.