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Facebook Unveils Graph Search

Facebook revealed its new Graph Search tool today. It will only be available in English at the launch and is currently in beta testing mode.

The social search will let you find people who like the same things as you and search for particular themes or times among your friends. For instance, you could find out how many of your friends are excited about Dan Brown‘s new book. Check it out:

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses. Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public. We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.

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