Last summer Amazon chief Jeff Bezos told Charlie Rose that people use the Kindle to read and iPads to play video games. Since he made that statement, Barnes & Noble released the Nook Color, the retailer’s color eReader, and it turns out that people are also using the Nook Color to play video games.
In fact, the best selling apps on Barnes & Noble’s Nook Color eReader are predominantly games. From the Barnes & Noble press release: “The top five paid NOOK Apps are Angry Birds, Astraware Mahjong, Quickoffice Pro, Drawing Pad and Aces Jewel Hunt.” Four out of five are games, and not one is a book. Perhaps there is something about a color screen that lends itself to want gaming.
Interestingly, among news of new content releases in its app store, Barnes & Noble also noted that approximately half of Nook apps are $2.99 or less and also that the vast majority are priced at $5.99 or less.