Constant Contact and ellohdesign have created an infographic called “The State of Mobile Loyalty,” which looks at mobile loyalty cards and consumer purchase behavior at retail stores.
We’ve embedded the whole infographic below– all media professionals should pay attention to consumer mobile adoption patterns.
The app explores how consumers use Constant Contact’s CardStar, a loyalty card management app. Check it out: “Three out of four Americans are members of at least one retail loyalty card program. Every 8 seconds a loyalty/membership is converted to a mobile device…People who use apps in stores are significantly more likely to have made a purchase than people who don’t use apps in stores.”