Eighty-eight percent of iPhone owners in the U.S. say they will buy their next smartphone from Apple, down from the 93 percent of iPhone owners who said they’d get their next phone from Apple, according to a new report from Strategy Analytics. This is the first time since Apple launched the device in 2007, that purchase intent for the iPhone has declined.

According to the report, 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, which is down from 88 percent in 2011.

“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers,” said Paul Brown, director at strategy analytics’ User Experience Practice in a statement.  ”However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.” (Via Mashable).