Jane Friedman, CEO of Open Road Integrated, left a career in traditional publishing with an entrepreneurial spirit. Her idea was to get rid of the old guard publishing elements that she didn’t like –advances and inventory.
“I’m out of the advance business and I’m out of the inventory business,” she says in the above video from Digital Book World. “That in itself is a boon to living.”
Inspired by her children, who used the Internet to read even before eReaders, Friedman wanted to embrace digital technologies in her approach to publishing. She also wanted to give new life to backlist titles. “Backlist was always something that completely interested me, so Open Road was founded on the notion of bringing the greats back to life,” she said.