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Legislators Reintroducing ‘Do Not Track Kids Act’

edward markey senatorLegislators are expected to re-introducing a bill that would extend Markey’s Children’s Online Privacy Protection Act of 1998 (COPPA) privacy features to teens, aged 13-15. The bi-partisan bill is being proposed by Rep. Joe Barton (R-Texas) and Senator Ed Markey (D-Mass.), who said, ” Corporations like Facebook should not be profiting from the personal and sensitive information of children and teens, and parents and teens should have the right to control their personal information online.”

If passed, the bill would prohibit “internet companies from collecting personal and location information from anyone under 13 without parental consent and anyone 13 to 15 years old without the user’s consent.” Along with the new consent requirement, the bill has a provision for an erasure button – a feature that would allow teens to permanently erase their public information.

Here is a list of proposed changes to privacy laws:

  • Prohibiting Internet companies from collecting personal and location information from anyone under 13 without parental consent and anyone 13 to 15 years old without the user’s consent;
  • Requiring consent of the parent or teen prior to sending targeted advertising to children and teens;
  • Establishing a “Digital Marketing Bill of Rights for Teens” that limits the collection of personal information of teens, including geo-location information of children and teens;
  • Creating an “Eraser Button” for parents and children by requiring companies to permit users to eliminate publicly available personal information content when technologically feasible; and
  • Requiring online companies to explain the types of personal information collected, how that information is used and disclosed, and the policies for collection of personal information.

Barton introduced similar bills in 2011 and 2012, all without success. This latest version was revised to include mobile devices.

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