M-Edge announced this week that it has launched a new team which is going to focus on selling its eReader and tablet cases to schools, and universities.

M-Edge will be working with schools to produce customized cases that feature shcool logos and mascots. “Teachers were contacting us inquiring about our products, and it was clear to me that we needed to have a group dedicated to assisting educators. We talk through how students use devices and work with their school’s budget to make recommendations on the best, most affordable option to protect their investment,” says Allison Ward, V.P. of Customer Relations & Education Outreach.

M-Edge’s Education Team has already formed a partnership with the 8-Ounce Backpack Project, a  pilot program in New York state. This is a small company but its products are carried in a surprising number of stores, including Target, Staples, and Amazon. This company is probably the most important one in this particular market niche.