GalleyCat AppData PageData SocialTimes AllFacebook AllTwitter LostRemote 10,000 Words FishbowlNY FishbowlDC TVNewser TVSpy AgencySpy PRNewser

Lance Ulanoff Says iPad Won’t Save Publishing Industry

I think I have a new favorite interview subject: Lance Ulanoff of PCMag.com. Not only is this editor-in-chief incredibly easy to talk to, but he has the ability to make head-spinning, niche topics easy enough for the most technologically illiterate to understand. (Seriously, Lance. Can I call you next time my computer freezes?)

And he dropped a special piece of advice for any media folks who think their recessionary woes will end with the upcoming release of the iPad: slow down, grasshopper. “It’s a really cool device, and I know that the publishing industry has latched onto it as its savior. But this is not going to save it,” said Ulanoff. “This is going to bleed out into the marketplace relatively slowly.”

Watch the full video to find out why Ulanoff calls the early controversy over the device’s name “ridiculous” and who he thinks will be the iPad’s biggest market.

Part 2: Media Beat: Lance Ulanoff on the Constantly Changing eBook Market

Part 3: Lance Ulanoff of PCMag.com Questions TechCrunch’s Review Policy

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!