MediaBlvd, a website focused on reporting celebrity news, has launched an imprint called MediaBlvd Publishing. The new imprint will be publishing print and eBook titles in both fiction and non-fiction.

The launch title from the new company is called My Barsetshire Diary, a story about life in a small Welsh town by Lord David Prosser. The second release, which will also be published this month, is from Purple Haze radio hosts Gary Morgenstein, Frederic Germay and Dr. Kenn Gold. According to the press release, it is about “an idealistic young African-American journalist, a desperate new media mogul and a ruthless liberal businessman who become embroiled in a terrorist plot.”

MediaBlvd is publishing this title in weekly installments on its website. After the whole eBook has been posted, it will be published as a print bookwith special bonus features. MediaBlvd also plans to run a marketing campaign in which readers can “Name the E-Book.”