GalleyCat AppData PageData SocialTimes AllFacebook AllTwitter LostRemote 10,000 Words FishbowlNY FishbowlDC TVNewser TVSpy AgencySpy PRNewser

Mobile App Downloads Down In April: Fiksu

Mobile app downloads declined in April, while the cost to acquire a loyal customer went up, according to Fiksu, a company that offers services for marketing iOS and Android apps.

Check it out: “The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by 4.9 percent to 4.23 million daily downloads, down from 4.45 million in March.┬áThe Fiksu Cost per Loyal User Index rose by 12.3 percent in April to $1.46, from $1.30 in March.”

Micah Adler, CEO, Fiksu, stated: “April’s continued downward trajectory of app downloads was expected, as no major events sparked discovery during the month. Additionally, app marketers continued to scale back their use of robotic install tactics in response to Apple’s policy on third-party marketing services.”

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!