NBC News is getting into the publishing business with a new imprint called NBC Publishing, which will focus on digital publishing and eBooks with videos.

Looking to tap into the popularity of eReaders, NBC Publishing will release both eBooks and digital singles based its news coverage including current events, documentaries, trends, biographies and profiles. The imprint will also publish independent authors who source their stories with NBC’s resources.

This isn’t the first time that NBC has gotten into eBooks. The media organization worked with Penguin and The Perseus Books Group on various enhanced eBook titles including: JFK: 50 Days, Roots, D-Day:The Battle for Normandy and Berlin 1961.

NBC has hired publishing veterans Peter Costanzo and Brian Perrin to help with the new imprint. Costanzo, previously with F+W Media and Perseus, will work as Creative Director for the new imprint. Perrin, previously with Rodale, will serve as Director of Digital Development. They will both report to General Manager of NBC Publishing Michael Fabiano.