In this latest add Apple reveals that they’ve forgotten all the other features and abilities of the iPhone 4S; all that matters is Apple’s virtual assistant app Siri. This ad stars Martin Scorsese, and aside from a couple brief shots showing the cab number this ad is as mundane as all the others.

Do you know what I find more interesting? I like the videos that fact check the commercials. Take this one, for example. It uses the same commands that Samuel L Jackson said in his iPhone 4s commercial, but with a lower degree of success. I like it because it cuts through the hype and shows what Siri can really do.