Each is a leading publisher in its respective country, which gives them both a superior ability to translate the apps into their native language. Nosy Crow believes that this is a better approach than bundling several languages into one app. This will also give Nosy Crow a local partner who will provide the publicity and marketing needed to get the attention of potential customers.
Klaus Humann of Carlsen Germany, says: “The question is: how to entertain the next generation of kids? Books will still play the most important part, but other media will fascinate girls and boys alike. The partnership between Carlsen Germany and Nosy Crow is an important new element in the strategic development of our digital publishing that we have started very successfully with our Pixi and Connie apps. ”
Nosy Crow has launched just the one app (The Three Little Pigs) so far and is working on 6 more. The apps will be published throughout 2011.
via Nosy Crow