One in 4 Americans Read eBooks

The Book Industry Study Group is currently selling a new report that studies a recent survey it conducted.

Some of the results include the fact that fiction continues to dominate downloads with SF, romance, and literary fiction each accounting for 20% of the market. Also, samples and sales were named as the biggest influence on the decision to buy. And 2/3 of eBook consumers have gone exclusively digital.

But there’s one detail that didn’t quite make it into the report, and I think it’s important.The survey group covered 3 thousand people, and this report is drawn from the responses of the 750 who own an eReader or eBook. So 1 in 4 respondents are into eBooks. This would suggest that the adoption rate for eBooks in the US is about 25%.

via BISG

image by The Bees

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.