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Penguin’s Backlist Will Soon be Going POD

Penguin announced that they’ve picked a POD service for their backlist. Quad/Graphics, a Wisconsin based printer, will be using their print-on-demand and short production run experience to provide a minimal inventory for Penguin. The deal covers all Penguin  imprints in trade, paperback, and hardcover print runs.

Doug Whiteman, Penguin Group (USA)’s EVP of Business Operations, said: “In recent years, we have taken steps to address the area of excess inventory and its resulting impact on the value chain. This new agreement with Quad allows us to take another significant step in that process while also providing our customers greater access to more titles.” According Joel Quadracci, Quad/Graphics chairman, president and CEO, Quad/Graphics’ “ability to work together with Penguin makes us partners in innovation that redefines how many books will be ordered, produced and distributed in the future.”

image by takomabibelot

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.