Random House has introduced a new online food community called TasteBook Blog. The site features content from its bestselling cookbook authors such as Martha Stewart and Bobby Flay, as well as from authors who touch on food such as Jay McInerney, along with community content. It is all curated by an editorial team.
A very cool feature of the site is that members can create their own customized cookbooks from their favorite recipes on the site. Users can create a 25-page cookbook using their own personal recipes along with those they have highlighted on the site. It costs $24.95, $.20 a page for additional pages.
Tastebook has also partnered with sister site Biographile which feeds content from classic food memoirs to its pages. It has also partnered with Food52, a food and cooking site. “TasteBook is a community which brings people together around all things related to food. In this spirit, we’ve recruited leading personalities in the culinary world along with our members to share their diverse perspectives on the TasteBook Blog,” stated Lilly Kim, Associate Director, Digital Channel Development, at Random House. “The blog will look to topics that are trending on the TasteBook community and add depth to these social discussions.”
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