GalleyCat AppData PageData SocialTimes LostRemote more TVNewser TVSpy UnBeige AgencySpy PRNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily AllFacebook AllTwitter semanticweb.com

Rolling Stone Co-founder Disses iPad

In an interview with Ad Age, Rolling Stone co-founder Jann Wenner said that magazine publishers who push for iPad versions of their publications are “crazy.”

While he does admit that the iPad is a good reading device, he doesn’t think it can be monetized as well as print. He told AdAge: “From the publisher’s point of view I would think they’re crazy to encourage it. They’re going to get less money for it from advertisers. Right now it costs a fortune to convert your magazine, to program it, to get all the things you have to do on there. And they’re not selling. You know, 5,000 copies there, 3,000 copies here, it’s not worth it. You haven’t put a dent in your R&D costs.”

Fishbowl NY points out that Wenner is biased towards print. Here is more from the blog: “Of course we all realize that this is Wenner, a guy who loves print almost to a fault, so everything he said needs to be taken with a grain – actually, make that a cup full – of salt. But beneath the iPad bashing he does have a good point: Publishers who are letting Apple dictate the terms will probably end up regretting it.”

Mediabistro Event

Find Out How To Land Your Dream Job

Job Search IntensiveLooking for guidance as you job hunt? Look no further. Join our Job Search Intensive, an interactive online event starting June 11, 2013. Over four weeks, you’ll watch live weekly webcasts featuring HR professionals, career experts, and recruiters who will share best practices for landing interviews and getting hired. Register here.