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Scholastic’s New App is Designed to Help Parents Discover Books

Screen Shot 2013-10-10 at 1.58.57 PMScholastic has introduced a new Android app to help parents and teachers find books for their kids to read. The Scholastic Book Fair App  is an extension of the publisher’s online and physical events in which they recommend new books for kids.

The app allows users to find out information about a book by scanning its cover. The database has more than 4,000 titles and if the book is in the database it will provide the app users with the reading level, age range, summary and a list of similar titles. The app also has a QR code feature in which select books can be scanned to access content such as free podcasts, author video interviews, and ‘Reading Counts’ quizzes for individual titles. Scholastic Media produced the app using Qualcomm’s Vuforia technology.

Parents can select books they like and then order titles through the school’s Online Book Fair. eBook editions are available through the Storia app. The app will also make recommendations for similar books based on a shopper’s selections. Users can also create wish lists, and even purchase through the school’s Online Book Fair. The platform will give a portion of the Book Fair income to a child’s school to help them fund additional educational materials purchases.

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