Flurry explains that the shift is due to the interoperability of most apps to fill in the needs of our primary screens – like email, games, and social networking:

In fact, we ultimately expect apps on tablets and smartphones to challenge broadcast television as the dominant channel for media consumption. Compared to the 60-year-old television industry, apps are just over 4 years old.  In particular, tablets will drive growth in app consumption in 2013 as TV-style content and major programming moves to the tablet. Most TV Networks have already adjusted to a dual screen world and are synchronizing their TV content with their tablet app content.

Via Gigaom

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The report also found that the overall unique audience for mobile phone apps in the U.S. was up 85 percent in 2012 over 2011,  and traffic to the mobile Web was up 82 percent this year.

According to the report, social media is growing on mobile phones. Check it out: “App usage now accounts for more than a third of social networking time across PCs and mobile devices. Compared to last year, consumers increased their social app time by 76 percent, spending more than seven times more minutes on apps than the mobile web.”

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