The Washington Post has teamed up with book publisher Diversion Books to produce an exclusive series of Washington Post branded eBooks.  Each book (which will be about 75-100 pages long) will be focused on a specific topic and will feature content from the Post’s archives.

The first title is about Watergate, the scandal which the newspaper broke forty years ago. Called The Original Watergate Stories, the book will include a new introduction by Bob Woodward and Carl Bernstein, and is slated for release in September. The Post will release two additional eBooks in late October.

Vince Bzdek, deputy national politics editor for The Washington Post, had this to say about the new series: “We’re thrilled about this new partnership, which will allow us to reach new audiences with our journalism and give Washington Post readers – and writers – access to an exciting new forum. Teaming up with Diversion also means we can gather together all our reporting on newsworthy topics and create real-time eBooks on those topics.”

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The Washington Post has a new iPad app and a new video to help promote it. The Post called upon veterans Bob Woodward and Ben Bradlee to act in the spot.

The ad positions Woodward as an old guard reporter. He first appears on screen typing about how “news comes together” on his typewriter and when he first sees the iPad app he questions what a “homescreen” is?

Ben Bradlee has a modern take on things and helps explain to the veteran reporter how the app works. He even comments on how he likes the gossip surrounding the stories and ends the spot saying, “These kids think tweets twit themselves.”

Via The Huffington Post.