Borders is taking on B&N and Amazon with a new self-publishing platform called “Borders Get Published.”

BookBrewer is powering the technology and the platform will be co-branded with its name. Using the service, authors can publish and sell eBooks through the Borders eBook store, as well as other partner eBook retailers. The service will be available at borders.bookbrewer.com beginning Oct. 25.

Authors can sell works of any length and chose the price within a price range set by the retailer. Authors can add content by typing in the platform, by copying and pasting it into an online form, or content can be fed from an existing website or blog. The content will be saved as an ePub file.

There are two tiers of pricing for those looking to get published –$89.99 and $199.99. Under the basic package, BookBrewer will assign the book an ISBN and make it available to major eBook stores at a price set by the writer.  Royalties will be based on sales and will vary with each retailer. The higher priced package comes with a full version of the ePub file, that authors can share with friends, family and press and submit to other eBook stores.