Marvel is generously giving away 700 free comics, specifically designed for mobile devices. The announcement was made during SXSW, and the staggering demand has already melted the servers from the popular comics publisher.

Marvel is hoping to lure in new comic lovers by offering free content in its new Infinite Comics format – an unconventional image-by-image viewing specifically designed for small screens. Marvel’s Project Gamma will also add audio scores to the typically quiet comic experience. Project Gamma will create recognizable sound bites for each character – so you’ll always hear Thor’s impending appearance.

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