Unfortunately, because of two postage stamp-sized images of gay sex, Apple is banning tomorrow’s SAGA #12 from being sold through any iOS apps. This is a drag, especially because our book has featured what I would consider much more graphic imagery in the past, but there you go. Fiona and I could always edit the images in question, but everything we put into the book is there to advance our story, not (just) to shock or titillate, so we’re not changing shit.

Vaughan encouraged readers to check out his book by purchasing the print version or by downloading it elsewhere.

David Steinberger, CEO/co-founder of comiXology responded to this and explained that Apple didn’t actually ban the content. comiXology decided not to publish it because they didn’t think Apple would let it through. He wrote: continued…

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At Mediabistro’s Media App Summit today David Steinberger, CEO/co-founder of digital comic book publishing company comiXology, revealed how he built a digital comic book company that owns 85-95 percent of digital comic book market, competing directly with Apple, Barnes & Noble, and Amazon. The company grew from releasing about 100 digital comics a month in 2009 and to releasing 1,278 books a month today.

With the vision, “bring comics to everyone everywhere,” Steinberger walked through how the company upgraded its app from Version 2 to Version 3. This update tripled the app’s engagement rate. Here are some tips from his presentation:

1. Think about the material and how a consumer will be thinking about that material. Steinberger recommends to think about what is unique about the content that you are providing and think about how a consumer would be most likely go deeper. For example, reading one issue of a comic book would likely make a reader go to the next issue or jump to another comic with a similar character. continued…

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EBN: When formatting comic books for tablets, what elements are you trying to preserve?

DS: Our focus is always on the reading experience, which is why we developed our Guided View Technology that allows the user to go from panel to panel. We are always trying to author the comics to guide the reader through the comic as the creator intended. continued…

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In honor of Black History Month, The Perseus Books Group and NBC News have teamed up to release an enhanced eBook version of Roots.

Roots: The Enhanced Edition, includes the complete original book, as well as a number of multimedia features such as video from the NBC News Archives, Haley family photos, recordings from the Haley Estate and commentary from NBC News Special Correspondent Tom Brokaw.

Perseus and NBC recently began working together on enhanced eBook apps. Their partnership brought about the bestselling book app JFK: 50 Days. David Steinberger, CEO of the Perseus Books Group had this statement: “We’re privileged to continue our partnership with NBC News to create these standard-setting enhanced projects that set the bar for what can be done with classic works. The footage NBC News has in their amazing archive is a virtual time capsule, transporting the viewer back to the cultural moment of publication and adding a new dimension to the experience of Roots.”

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The debate about the right price for an eBook came up this morning at Digital Book World in New York when David Nussbaum, CEO of F+W Media asked a panel of publishing CEOs this question. The response? Fairly practical.

Brian Napack, CEO of Macmillan, said,  “Every product has a price point. $9.99 is a fine price point, but some books will be less and some will be more. The fine art of being a publisher is going to be selecting the right price.”

Jane Friedman, CEO of Open Road Integrated Media agreed. “There is nothing wrong with the $9.99 price, if it works within the business model.”

David Steinberger, CEO of Perseus, pointed out that different prices have long been a part of print books. “People are not buying books, they are buying content. And they are asking themselves, is this a fair exchange for the price.”

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Next Thursday, MediaBistro is hosting a mobile technology conference in San Francisco its got a couple of sessions that look interesting for digital publishers. The Think Mobile conference will take place on Thursday September 23rd, at the Mission Bay Conference Center at UCSF.

Topics include, “Adapting Print in a Mobile World” in which Kimberly Lau and Chris Wilkes – executives from Hearst Digital – will discuss how to bring print brands into a mobile world through applications and mobile sites.

In another session, “Perfecting the User Experience,” David Steinberger, CEO of comiXology will talk about how comic books can be turned digital. His approach is not to just reformat print content for the mobile reading device, but rather to create content with the device in mind.

For more information on the event, follow this link.

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