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Posts Tagged ‘eBook marketing’

Create Custom Cards to Promote Your eBook in the Real World

Digital book marketing services company Livrada has launched Livrada for Authors, a tool that lets writers create custom eBook cards to promote digital books the real world. Authors can use business cards/flyers to promote their works while at readings or meetings, for instance.

The cards come in two sizes – credit card sized (2-1/8″ x 3-3/8″) or more like a post card (3-3/8″ x 5-1/4″). You can use the Livrada tool to design the cards which can feature your book cover, blurb, website and so forth.

Livrada launched last year selling title-specific eBook gift cards at Target and other stores nationwide. Essentially a consumer could buy a gift card for a specific book with a redemption code for the option to download that title from their choice of eBook stores. So for example, you can buy a gift card for Fifty Shades of Grey and the gift recipient has the choice of downloading the title from Kindle, Nook, Kobo and so forth. Read more

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

How To Get Digital Buzz For Your Book

Just because a book has been published years ago doesn’t mean that authors can’t still garner some publicity for it. So what’s one easy way to give an older release a new push? Run an eBook promo.

“For authors who are less inclined to do a second PR push, eBook price promos have proved to be a great way to boost discovery, word of mouth and reviews,” said Tanya Hall, who directs marketing and business development for Greenleaf Book Group.

She recommends dropping the book price down to $.99 for a month or another low price, which can aid in getting more units sold. She also uses social media ads to build brand awareness. “Obviously, this is more about building awareness and recommendations than revenue, but in a time when discovery is an author’s biggest challenge, those aren’t insignificant advantages,” she explained.

Get more marketing strategies in Old Book, New Tricks: 6 Marketing Tips To Increase Sales.

ag_logo_medium.gifThis article is one of several features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.