Digital book marketing services company Livrada has launched Livrada for Authors, a tool that lets writers create custom eBook cards to promote digital books the real world. Authors can use business cards/flyers to promote their works while at readings or meetings, for instance.
The cards come in two sizes – credit card sized (2-1/8″ x 3-3/8″) or more like a post card (3-3/8″ x 5-1/4″). You can use the Livrada tool to design the cards which can feature your book cover, blurb, website and so forth.
Livrada launched last year selling title-specific eBook gift cards at Target and other stores nationwide. Essentially a consumer could buy a gift card for a specific book with a redemption code for the option to download that title from their choice of eBook stores. So for example, you can buy a gift card for Fifty Shades of Grey and the gift recipient has the choice of downloading the title from Kindle, Nook, Kobo and so forth. Read more