ZDNet reporter Ed Bott is questioning the figures shared in a new study from the ad network Chitika, which reported today that web traffic coming from iPads dropped by 7.14 percent in the days after Christmas. The report, which we linked to earlier today (along with many other media outlets), also found that web traffic coming from the Kindle Fire increased 3.03 percent this year over last year.

Bott was not satisfied with this dramatic shift in numbers, so he did some investigating into Chitika to see how accurate their data actually is. Unhappy with the vague description of the company’s reporting methodology shared on their site, Bott went over previous studies from the company and found some numbers that didn’t add up. Read more