This weekend, why not take a blind date with a free app?

For years, libraries around the country have offered patrons a “blind date with a book.” They wrapped a book in brown paper to hide its true identity, offering a coy description of its contents. Like any good blind date, you have to give the mystery book a try.

We’ve adapted the concept for our app user audience, creating blind date descriptions for five apps below. If you click on the links, you can download the app. Give a new app a try! Read more

Barnes & Noble’s Nook Media has introduced a new program to give away free apps and eBooks called Nook Free Fridays. Nook will announce the weekly giveaway on the company blog and through Facebook and Twitter.

“We are thrilled to offer Nook customers a variety of exciting apps from top developers for free every week,” stated Claudia Romanini, VP of Nook Apps, at Nook Media, LLC. “Nook Free Fridays is the perfect way to highlight our vast offering of exciting content, including apps for gaming, entertainment, productivity and more available in the NOOK Store while offering our customers a great value.”

This weekend, why not take a blind date with a free app?

For years, libraries around the country have offered patrons a “blind date with a book.” They wrapped a book in brown paper to hide its true identity, offering a coy description of its contents. Like any good blind date, you have to give the mystery book a try.

We’ve adapted the concept for our app user audience, creating blind date descriptions for five apps below. If you click on the links, you can download the app. Give a new app a try! Read more

This weekend, why not take a blind date with a free app?

For years, libraries around the country have offered patrons a “blind date with a book.” They wrapped a book in brown paper to hide its true identity, offering a coy description of its contents. Like any good blind date, you have to give the mystery book a try.

We’ve adapted the concept for our app user audience, creating blind date descriptions for five apps below. If you click on the links, you can download the app. Give a new app a try! Read more

After Reading Rainbow was cancelled in 2009, the show’s host, LeVar Burton knew he had to do something to save the brand. So, he and his business partner, Mark Wolfe, bought the rights to the name, launched a new company, RRKidz, and created the Reading Rainbow app featuring over 150 books, video field trips and classic clips from the TV show.

And Burton says that, at $9.99 for a month or $29.99 for six months, their app is a real steal.

“Now, when you look at that, that breaks down to $5 a month. You can spend more than $5 on a single children’s app. We were looking for a solution for families that made economic sense. It’s the wild west, you know? We are all making it up as we go along,” he said in our Media Beat interview. “We have value, a product that is of value for families, that is economic and full of the kind of enriching content that the brand, Reading Rainbow, has always been known for.”

Part 1: LeVar Burton: ‘Cutting down trees to make books is not sustainable’
Part 3: Wednesday, we discuss Burton’s role in Roots and how he achieved longevity in Hollywood.