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Posts Tagged ‘IBM’

Mobile Sales up 55% on Cyber Monday

Courtesy IBM

Courtesy IBM

Mobile sales increased by more than 55 percent on Cyber Monday when overall online sales broke new records, according to an IBM report.

Mobile made up about 17 percent of online sales this Cyber Monday. Mobile traffic also improved by 45 percent over last year. Tablets drove double the number of sales as smartphones, while users deployed their phones more often while browsing.

“The mobile device has become the shopping companion of choice for consumers,” said┬áJay Henderson, strategy director, IBM Smarter Commerce, in a statement. Read more

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Black Friday? Thanksgiving Day Online Sales Up 20%

Credit CardOnline shopping on Thanksgiving increased by almost 20 percent over last year with mobile driving about a quarter of those sales, according to an IBM Digital Analytics Benchmark report.

Mobile was up across all categories. It accounted for about 43% of all Thanksgiving online traffic, a 32 percent increase over last year; and mobile drove 26 percent of sales, up by nearly 50 percent. Read more