With 200 million users on iOS7, it’s hard to ignore the importance of app optimization for the new Apple operating system. When comparing user feedback, those apps not optimized for iOS 7 tends to be significantly lower in rating for users on iOS7 than on previous iOS operating systems.
Just how significant are the differences? When comparing Whatsapp and Skype, both apps lost over 1 star when users mentioned iOS 7. That’s a significant difference when so many apps are vying for mobile users. Having higher user ratings makes discoverability more likely, especially for minor apps. If you’re still not convinced, check out this infographic for more details on why and how you should optimize your app. Read more