Jeanniey Mullen - AppNewser

What’s Your Favorite App, Jeanniey Mullen?

Dianna Dilworth — Wed, 03 Apr 2013 09:16:33 +0000

AppNewser asked, What’s Favorite App, Jeanniey Mullen?

The CMO/EVP of digital newsstand Zinio, who says she “likes apps with attitude,” picked the to-do list app Astrid, “because she is a to-do list with an attitude.” Mullen uses the app to organize different types of tasks and lists such as home, work, and friends. “These tasks are added into my calendar and they dynamically update themselves as new things happen,” says Mullen.

Mullen says that Astrid keeps her on her toes and has her own personality. “When things are due she reminds me by saying, ‘It’s nice that people call you, but you if you don’t call XX back today you might not have them as a friend anymore’ or ‘Ready to knock this one off the list? Even I’m getting tired of seeing it,’” says Mullen.

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Tips On Digital Magazine Publishing Gleaned From Zinio, Bottle Rocket and MAZ

Dianna Dilworth — Mon, 03 Dec 2012 13:01:31 +0000

On a panel at Mediabistro’s App Summit today, digital magazine publishing experts shared examples of their work and gave advice on how magazine publishers can make more engaging apps. We’ve gleaned a few tips from the presentation.

1. Does it pass the soap opera test? Good apps have addictive content. When Bottle Rocket Apps created an app on the Civil War, instead of creating an encyclopedia of information on the subject, they focused on serialized storytelling. The idea was to encourage readers to come back and revisit the app regularly.

2. Don’t forget about PCs. Jeanniey Mullen, CMO at Zinio, pointed out that while everyone likes to talk about iPads, 40 percent of people still access digital content on a PC. She recommends thinking about how apps will look on any device that your customer may be using, be it a PC, an Android device or an iOS device. continued…

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ScrollMotion, Nook & Zinio Executives at Publishing App Expo

Jason Boog — Mon, 12 Sep 2011 10:23:53 +0000

Nook apps program director Claudia Romanini, Zinio global executive VP Jeanniey Mullen, ScrollMotion co-founder Josh Koppel have all joined the lineup for mediabistro.com’s Publishing App Expo on December 7th and 8th.

Scheduled for December 7th and 8th, the conference will feature four separate tracks so attendees can customize the most useful experience. The tracks include: an App Building track (a practical, hands-on tutorial about DIY apps), an App Strategy track (find designers, manage updates, analyze demographics, negotiate subscription and payment systems), a Magazine & News Apps track, and most importantly, a Book Apps track (pricing, social media, discoverability, monetization, and app alternatives).

Follow this link for package and pricing details–you can buy tickets for a single track, one day, or for the whole conference. Novelist John Green will open the conference with a presentation entitled “How Nerdfighters Can Save Publishing.”

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Can Apps Save Content Publishers?

Dianna Dilworth — Mon, 16 Aug 2010 11:50:04 +0000

Can apps save content publishers? That was a question posed today at the DigiDay: Apps conference in New York. Panelists from the magazine and mobile industry discussed the growth of mobile devices and tablet devices for reading and asked how this new adoption can help save magazines. EBook publishers could learn from the panel, as the panelists discussed how to bundle, market and increase readership on digital devices.

Jeanniey Mullen, Global EVP & CMO, Zinio and VIVmag, said the growth of the tablets and mobile adoption is great for digital reading. She pointed out the fact that since consumers have their devices with them at all times, they are picking them up to read more often. She encouraged publishers to create content that is specific to the tablet to make them more engaged.

Harry Kargman, CEO of Kargo, a mobile tech company, said that publishers should create content with the device in mind. “You can’t just republish a PDF version of your print edition,” he said. “You have to create content for digital.”

Mike McGraw, Managing Partner & COO of Big Fuel, a digital ad agency, talked about the benefits of bundling and said that publishers could learn from TV and Internet companies about bundling packages. He suggested that publishers bundle digital content to give consumers a valuable offer.

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