Joining the likes of many media companies, British mogul Sir Richard Branson is launching an iPad magazine this week.

The Wall Street Journal reports: “The British mogul, best known for his Virgin Group music, cellphone and travel empire, is teaming up with his 29-year-old daughter, Holly Branson, and veteran men’s magazine editor Anthony Noguera, who once edited FHM, to launch a multimedia magazine dubbed ‘Project.’”

The digital magazine will focus on entertainment, culture, design, business and travel. The first issue is slated to go on sale this week. According to the WSJ, the first issue will feature Jeff Bridges on the cover and will cost $2.99.