Did you ever imagine charging your iPhone on a classic book charging station? Of course you didn’t. But you can now…

At the Social Curation Summit in Los Angeles, Copious cofounder Jonathan Ehrlich¬†explained that people visit Google when “I know what I want and I’m looking for an answer.” He added that social media has fostered a new kind of “demand creation.” When you share a product with your Facebook, Twitter or Pinterest friends, you show them something they didn’t know existed.

Copious is a marketplace that requires all users to sign in through a Twitter or Facebook account, encouraging them to share new products on their pages and encourage that kind of new discovery. Designer Rich Neeley has used the site to sell his iPhone chargers created with classic books.

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