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Posts Tagged ‘Lyle Underkoffler’

What’s Your Favorite App, Lyle Underkoffler?

AppNewser asked, What’s Favorite App, Lyle Underkoffler?

The VP of digital media at Disney Publishing Worldwide chose  Kindoma Storytime, a free app that combines books and video chats so that families spread around the globe can connect for nighttime reading. “I am fascinated with the app because it essentially allows children and parents or other loved ones to read together no matter where they are in the world,” explains Underkoffler.

Underkoffler first discovered the app when he was away from his family at the Bologna Book Fair in Italy. “It is an extremely innovative experience that I believe fills a need for families with children of all ages,” he said. “I still have the app installed on my iPad and the next time I’m away from my kids for an extended period of time, you can bet that we will still have bedtime stories through ‘Kindoma Storytime.’ Next up is getting my parents to share the story time ritual with their grandkids.”

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Disney Finds Backlist Titles Best Selling Digital Children’s Books

Global demand for English language digital children’s books is high, according to Lyle Underkoffler, VP, Digital Media at Disney Publishing Worldwide. Underkoffler addressed Disney’s children’s book apps in a session at the O’Reilly “Tools of Change” conference called “Hard Lessons Learned from Selling Children’s eBooks Online”

Interestingly, Underkoffler said that Disney’s best selling children’s eBooks have been out of print for more than 15 years. “There is pent up demand for content that you can’t get,” he said.

When making an app, Underkoffler recommends keeping it simple. “Simple wins,” he said. “It’s about not overengineering and not using everything available to you.”

Underkoffler said that publishers should try to sell to both the buyer and the user — the parent and the kid. “You should have different selling messages for both,” he said.

Disney hasn’t seen any cannibalization in the digital channel, in fact, digital has only helped increase overall sales. “If you are a good content creator and you can distribute in more fashions, more of an audience will see it and more of that audience will buy it,” he said.