Making content available digitally and participating in anti-piracy policy is the best way to fight back against illegal downloading which despite rumors, does harm sales. This is according to Michael D. Smith, professor of information technology and marketing at Carnegie Mellon University.
In a presentation at the Digital Book World Conference in New York today, Smith argued against three myths that he said permeate the discussion on illegal downloading. The first is that piracy doesn’t harm sales, which he said is not true. “Piracy harms sales,” he said, claiming that while 3 studies have been published suggesting that piracy doesn’t hurt sales, 25 others have shown that piracy is bad for sales. ”There are options to use legitimate distribution channels to convince people who have stolen your content to buy it,” he added.